Heinz Helps Gamers Improve Their Aim By Targeting Hunger

In modern shooting video games, the first one to shoot wins, which is why there is nothing worse than being a gamer and not being able to aim at enemies in your favourite games. Heinz and Madison DDB decided to help by creating a delicious hack that helps practice and improve your aim.

Target Your Hunger is an idea that seeks to help gamers improve their games by resolving a tension: Being hungry to win, but not having good aim. So, through the same gaming community, we discovered a specific point on all game screens that will never miss a shot at an enemy and few people know it. 

This is called Passive AIM. That's why we created a set of stickers designed with players' favourite snacks such as hamburgers, tomatoes and of course Heinz. Thus, by placing them right at this point, your passive AIM and abilities to eliminate more enemies will improve, making it faster and easier than ever. 

The stickers were launched through the Heinz Combo Gamer, which has been sold via delivery only by the most important hamburger restaurant in the country: Burga. 

“It is an idea that was born from gamers for gamers, and that seeks to add value to the lives of players without being intrusive,” says Santiago Zeledón, Brand Manager Kraft Heinz CARICAM.