Heimat's Hornbach Hammer Wins Grand Prix at ADC*E Awards 2014

This years’ ADCE Grand Prix went to the campaign “The Hornbach Hammer” from German agency Heimat Berlin. The jury, made up of 47 creatives from 15 countries across Europe, met at the Disseny Hub Building in Barcelona on Thursday, 6 November.

'The Hornbach Hammer' campaign was created by Heimat for DIY superstores Hornbach. The DIY superstores chain Hornbach do not just sell products, they supply passion for their customer's DIY projects. To manifest this, Hornbach forged that passion for DIY into a product, a tool that's mandatory for every DIYer, the symbol of DIY: a hammer. A hammer created in a way that only Hornbach could do it. The campaign represents the journey of the hammer, how it became a symbol, as well as the hype that followed.