‘Heaven Fish’ Turns an Annual Miracle into Opportunity for the People of Honduras

Every year in the Yoro region of Honduras, a phenomenon happens: fish fall from the sky. Scientists believe the weather causes water cyclones to form, sucking fish up from the sea and eventually raining them down onto dry land. The people of Yoro believe “the rain of fish” (“lluvia de peces”) is something entirely different: it’s a miracle. 

Regal Springs, a leader in sustainable fish production, has tapped into this phenomenon to create a new brand and product that also turns the miracle into an economic opportunity for the people of Yoro.  

Introducing Heaven Fish, a new product from Regal Springs and the community of Yoro that is featured in restaurants and fresh markets all around the country. Heaven Fish are fish that are gathered during the annual “rain of fish.” Each fish from the downpour is registered with a protected designation of origin, giving the people of Yoro exclusive rights to distribute these ever more valuable fish for the benefit of their families and community. 

Fabricio Lopez, general manager of Regal Springs, said: "We are excited to partner with the community of Yoro and promote Heaven Fish. We are true to our commitment to sustainability and social responsibility, and it motivates us to work with local communities to improve the economy through high-quality products, and what better way than by multiplying the value of these natural resources that fall from the sky.” 

Edgardo Melgar, head of communications at Ogilvy Honduras, said: “We are proud to partner with Regal Springs in this initiative – one that proves the true value of creative business transformation, opening up a new business opportunity that will benefit both the brand and the community." 

Through the partnership with Regal Springs, Heaven Fish will provide the people of Yoro with a new, sustainable, economic opportunity for the region’s hard-working people to garner income. Every time the phenomenon occurs, Regal Springs will receive the fish from the Yoro villagers and incorporate them into its product line, making them a seasonal gourmet product available to the market. So now, cloudy days represent a business opportunity. 

For 30 years, Regal Springs has been characterized by supporting sustainability and social responsibility in fish farming. This collaboration with the community of Yoro is an innovative effort that furthers Regal’s reputation while introducing the world to Yoro through one of the most striking meteorological phenomena: the rain of fish, one of the 30 wonders of Honduras.