senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Heartwarming Amazon Spot Sees One Family Celebrate an Unexpected Graduation

08/07/2020
161
Share
Great Guns director Duncan Christie helms the touching spot for the Amazon Photos app
Looking at old photos has the unique ability to take us back to a particular moment in time, evoking memories and nostalgia in a visceral way. The powerful emotions that accompany such instances are explored in a touching new spot for Amazon’s Photos app, directed by Great Guns’ Duncan Christie

Entitled ‘Graduation’, the heartwarming film brings to life the notion of ‘memories delivered’, evoking not only what a treasured memory looks like, but what it feels like. The 15-second spot follows a boy preparing to celebrate the first graduation in the family. Whilst viewers are led to believe it will be him donning the graduation cap, it’s revealed that it is in fact his mother who they are celebrating. Later in his room, the son reflects on the occasion, asking Alexa to ‘show me mum’s graduation photos.’ 


Director Duncan Christie comments: “I saw Graduation as a flash forward. At the end we are seeing a glimpse into the character’s future, so I went for a more observational style, grounding it very much in the here and now. I didn’t want it to feel like a typical 15-second commercial which, in my view, can often feel rushed. I tried to keep the transitions between scenes as seamless as possible and kept refining the shot list to make the action really efficient.”

The shoot took place in Denmark, with Duncan directing on set alongside executive producer Kojo Abban. Due to the Coronavirus pandemic, the team had to work remotely with the agency and Great Gun USA’s executive producers in LA – whilst the client was based in Seattle. Working to accommodate time differences was thus vital. During pre-production, the team in Denmark completed casting and scouting during the day whilst speaking to the agency during evenings. The situation was reversed during the shoot, with days beginning at 10pm LA-time and continuing until the next morning. Despite such challenges, the team worked to make the shoot feel as traditional as possible, with Duncan also establishing a ‘zoom room’ to speak directly with the creatives and producers. 

SIGN UP FOR OUR NEWSLETTER
Work from Great Guns
Scratchy Bottom
Pampers
11/09/2024
TONKZ
Nerve, Songer, and D Double E
30/08/2024
Stunted Man
Sunbet
25/06/2024
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0