HEARTLENT Group Unveils New Website and Rebranding

HEARTLENT Group today unveils its new branding and website, launching ahead of the company’s third anniversary. 

The new branding and website affirms HEARTLENT Group’s position as a trusted go-to partner for brands and agencies in their big moments. It reflects on the work done so far and sets the tone for future projects. 

Working primarily with sports, entertainment, and lifestyle brands and agencies, HEARTLENT Group specialises in branding, creative and video production. Over the past three years, the agency has been instrumental in bringing moments to life for an array of recognisable names in sport, including Under Armour, the New York Knicks, the National Football League Players Association, and the National Basketball Players Association, to name a few.

Developed in-house at HEARTLENT Group alongside designer Jonathan Sanchez, the design is bold and fearless in its use of colour and typography whilst providing a practical and structured framework which is user-friendly and accessible. The design expertly balances creativity and functionality, that is both eye-catching and easy to understand.

Elliot Gerard, head of creative and brand development, HEARTLENT Group commented, “We aimed to embody the HEARTLENT Group ethos through our new brand positioning, 'When The Moment Matters Most.' As veterans in the sports and entertainment world, we showcase how we support our clients during crucial stages, from franchise launches to championship victories. Every detail in the layout, typography, and content is reflected in this strategic approach. I'm proud of the new website for building upon HEARTLENT Group's identity and propelling us forward.”