Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Hearing Care Company Audika Shows That Not All Sounds Are Created Equal

70

ADD TO COLLECTION

New work from new-land and &Co travels through life's most memorable sounds

Hearing Care Company Audika Shows That Not All Sounds Are Created Equal

In its new spot, Audika, the world’s leading hearing care company, asks us: “What sound will you never forget?”

The question is the prompt for new—land director Caroline Koning (supported by magnificent work from sound designer Jakob Standgaard) to steer viewers through a canvas of life's most memorable sounds...before showing just how isolating it can be when those sounds fall away. As the tagline has it, if vision places the world in front of us, hearing places us in its centre.

Caroline comments: “With this film we tried to really think about what sound means in terms of the past, the present and the future. I didn’t want the sounds in the film to be too literal, instead I wanted to ask, “what do you feel that sound was like when you were getting married?” And so we hear a flock of birds, in combination with a church bell.

“We also didn’t want to make each scene too full; we left out sounds deliberately. The way we mixed the sound was meant to be one large flow, like an ocean wave hitting a beach, then drawing back out to sea. It was a blast to create this together with Jakob Strandgaard.”

video
Love Your Ears

CREDITS

Brand
Agency / Creative
Production
Production Service
Post Production / VFX
Editorial
Music / Sound

CREDITS

Brand
Agency / Creative
Production
Production Service
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Drama, Storytelling, Music & Sound Design

Categories: Beauty & Health, Ear care

new-land, Fri, 08 Apr 2022 12:14:49 GMT