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Creative in association withGear Seven
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Hear A Song From The Philippines' First Theme Park Music Festival Combo

02/12/2022
Advertising Agency
Makati, Philippines
103
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MullenLowe Treyna is supporting the dazzling Salo Salo Music Fest at Enchanted Kingdom


Karpos Multimedia’s Salo-Salo Fest in Enchanted Kingdom is the country’s first-ever theme park music festival.

To promote its unique festival experience, Salo Salo Fest, together with MullenLowe TREYNA and Hit Productions, created an audio ad that reimagines the song “Just Like a Splendid Love Song,” by festival performer Orange & Lemons. 

Through playful sound engineering, the thrilling audio ad shows listeners what to expect at the Salo Salo Fest - the experience of hearing a live music act while riding a rollercoaster. 

With your eardrums “seated” on the Space Shuttle, the audio ad lets you hear the Orange & Lemons song like never before - complete with a climb, drop, twist, and loop.

"Salo Salo Fest represents the chance for us to bring back large shows in a big way and introduce music lovers to an out-of-the-box concert experience. The Rock n Ride ad represents what you get when you combine great live music with all the thrilling attractions that Enchanted Kingdom has to offer," said Nicole Uy, VP creative & marketing of Karpos Multimedia. 

Catch your favorite live acts and unlimited rides at Salo Salo Music Fest in Enchanted Kingdom from December 2-4. Tickets available at salosalofest.com.  


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