Head & Shoulders Winter Olympics Ad

In the months prior to the Russian Winter Olympic Games 2014 a number of brands featured professional athletes. P&G has followed the trend with this spot directed by El Colony's Omri Cohen and written by Saatchi & Saatchi London. It shot in Moscow, Russia, over two days. The film features one of the most talented hockey players Gino Malkin, and focuses on the importance of concentation and clarity. 

 

 

Credits

Director: Omri Cohen

DOP: Mattias Rudh

Editor:  David Stevens @ The Assembly Rooms

Agency: Saatchi & Saatchi London

Producer: Laszlo Bederna

Art Director: Steve Allsop

Writer: David Grenfell

Creative Director: Shelley Dobson

Production: El Colony London

EP: Olga Rozanova @ El Colony

Production Service: Pacific Film/ Russia