Have We Reached 'Peak Social Experiment Ad'?... Oasis Thinks So
Black Dog Films director Jamie Delaney spoofs one of the ad industry’s worst clichés in ‘Togetherness’ for Oasis
The new Oasis spot directed by Black Dog Films’ Jamie Delaney puts a light-hearted spin on a familiar advertising trend - the ‘social experiment ad’ that allows a representative, apparently randomly selected, cross-section of society to learn trite lessons about humanity and ‘togetherness’ through coming together over a brand via some bizarre challenge.
The measured, self-aware ad, created by agency The Corner, parodies the current desire of brands to align themselves with social movements, before it descends into double-ended slapstick tomfoolery.
Black Dog Films
Post Production / VFX
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