Havas Milan Named Creative Partner for Alfa Romeo’s Global Campaigns

The car firm of Stellantis Group has chosen Havas Group as its creative agency for the next Alfa Romeo international advertising campaigns.

Alfa Romeo, the historical brand of Stellantis Group, chose Havas Milan for the ideation and creative development of its next global advertising campaigns, after a consultation phase that involved several agencies.

The partnership between Alfa Romeo and the agency will be inaugurated with the upcoming launches of the Biscione, including that of Alfa Romeo Tonale, the Brand’s first hybrid model.

After its recent press reveal, the campaign is scheduled to go on air in June 2022, marking the beginning of Alfa Romeo's new positioning as a global premium brand.

"The collaboration with Havas Milan for the development of the upcoming advertising campaigns represents an important element for Alfa Romeo in the process of establishing itself as a Global Premium Brand." - explains Francesco Calcara, Head of Global Marketing & Communication of Alfa Romeo - "We are excited to start this journey together, in a moment of extraordinary importance for Alfa Romeo, such as the launch of the new Tonale: a model that marks a real metamorphosis of the Brand. While remaining faithful to its DNA of noble Italian sportiness since 1910, with Tonale, Alfa Romeo radically evolves and projects itself into the new era of connectivity and electrification”.

"The newborn partnership with Alfa Romeo is a huge reason for pride and satisfaction for Havas, which opens the year in the best possible way. Alfa Romeo is for us Italians synonymous with heart and passion, and this is exactly what we put into this campaign, which left us excited and even enthralled at the same time.

We are thrilled about the opportunity to work for a historical brand of our country, and in such an important moment for it" comments Manfredi Calabrò, Chairman & CEO Havas Creative Group Italy.

"Havas is extremely honoured by the trust of Alfa Romeo, one of the best symbols of the 'global Italia' momentum in the world. Our team in Havas Milan is especially very excited to be its global creative partner in this moment of transformation," adds Raphael De Andreis, chairman South of Europe Havas Creative.