Havas Media Ortega & Globe Telecom Rediscover Wonderful Connections

Globe Telecom, one of the largest telecom companies in the Philippines, has launched a unique campaign called Day of Wonderful to celebrate the many wonderful stories of Globe customers. 

An integral part of the campaign, developed by Havas Media Ortega, is an OVA titled “Rediscovering Wonderful Connections” which has been launched online. Featuring the stories of three individuals, the OVA explores how they answer the question: “If you were given a chance to connect to anyone anywhere, who would you call?” 

Online engagement for the campaign has been initiated by influencers, who will share the OVA on their social media accounts and will encourage the telco’s customers to share and be a part of the big Globe story with the use of the hashtag #WonderfulStories. 

This campaign is the brand’s way of rewarding customers for making Globe an important part of their wonderful stories throughout the year.

Commenting on the campaign, Yoly Crisanto, Head of Globe Corporate Communications, said: "These stories aren't just ordinary and we wanted our customers to know that. This is a celebration of connections that happen every day. This is our way of giving back to our valued customers for making Globe a part of their lives."

In line with the launch of the OVA, Day of Wonderful has also launched Wonderfilm the nationwide short film contest. The brand will be encouraging film and art students from different universities to participate in the nationwide short film contest and challenge them shoot and share their own wonderful stories.