Havas Media Group Launches in Australia

Havas, one of the world’s largest advertising groups, today announced the launch of a new fully owned media agency in Sydney, to be spearheaded by award winning media personality Mike Wilson.

Mike joins the group after 9 years with multi service agency Naked, which he co-founded, and nurtured into an award winning hot shop claiming several Cannes Lions and Effie wins. Mike’s immediate mandate is to manage the Group’s existing pool of blue chip clients, including new wins LG Electronics and Emirates. He has also been tasked with expansion of the Havas Media Group in Australia and launching specialist brands to provide a strong, integrated offering to clients.

Havas Media Group Australia will replicate the simplified global structure designed to channel the group’s digital, data and content teams into the heart of clients’ teams. Earlier this year Havas announced the restructuring of its global media operations, which saw the creation of Havas Media Group - consisting of just two media brands Havas Media (formally known as MPG) and Arena.

Havas embodies this level of integration within its “Havas Village” approach that brings its creative and media agencies closer together to help drive greater agility, productivity and new business. Replicating this approach forms the foundation of the group’s strategy within the Australian market.

Commenting on the new operations, Dominique Delport, Global Managing Director of Havas Media Group said:“Australia is one of the most dynamic and exciting markets in the world and we are committed to replicating the success that our creative agency Havas Worldwide has witnessed under the leadership of Anthony Gregorio, CEO of Havas Worldwide. Mike’s introduction came to us at a pivotal time for our Australian operations. Vishnu Mohan, our Havas Media Group CEO for the region, has known and respected Mike for years and, as the wider restructure at Havas developed, it became essential that we brought in someone who has worked across the specialist disciplines within the industry. Mike’s broad minded and cross disciplined approach to media will be instrumental to our success in this important region.”