Havas HOY Named IKEA Mexico Agency of Record

After a competitive pitching process, IKEA Mexico has selected Havas HOY as its creative and digital agency of record to lead and develop its upcoming campaigns and digital content. As a leader in the home goods market, IKEA Mexico is recognised for its innovative, simple approach to interior design and immersive digital and shopping experiences worldwide.

As a leader in creative content production, consulting, and brand-building, Havas HOY will support IKEA Mexico in boosting brand awareness as its business continues to develop in the country. The agency will work on the development of campaigns that help position the brand to generate traffic to the stores and boost e-commerce, in addition to promoting the IKEA Family loyalty program and the generation of all content on its social platforms.

"IKEA is eager to continue growing our business in Latin America with the support of our new creative partners," said Andrea Mendieta, country marketing manager of IKEA Mexico. "Throughout the pitching process, we found ourselves surrounded by many talented and passionate individuals at Havas HOY who we believe will be strong partners in our journey."

"We are incredibly proud of our team for their work throughout this process and excited to begin creating work for IKEA," said Jairo Lezaca, managing partner & CCO of Havas HOY. "IKEA is an iconic global brand, and we are confident this partnership will continue to revolutionise the home furnishings industry."

IKEA Mexico's first storefront, located in Mexico City, opened in April 2021 and marked the brand's first expansion into Latin America. Its second location in Puebla opened shortly after to service its e-commerce business. Mexico remains one of the company's most important areas for growth and is among the top ten countries for home decoration furniture.

"Being part of pitches is always thrilling, but pitching for a brand like IKEA Mexico brings a different level of excitement," said Jonathan Alatorre, client service director of Havas HOY. "After three years of IKEA having its presence in Mexico, we are ready to help take the brand to the next level and help create brand affinity with Mexican consumers."

This win comes at the tail end of Host/Havas being named IKEA Australia's creative agency of record earlier this year.