Havas Consumer Health Germany Appoints Dirk Poschenrieder as Managing Director

Effective February 1, 2024, Havas appoints Dirk Poschenrieder, previously managing director Havas Life and Havas Red Health in Düsseldorf, as the new managing director Germany for Havas Consumer Health.  

Dirk joined Havas Health & You in 2017 as managing director of the Düsseldorf office. In 2021, he also took over responsibility for the newly founded healthcare PR agency Havas Red Health in Germany, which he manages together with general manager Justine Piechatzek. In his new created role, Dirk will continue to report to Elizabeth Egan, CEO Europe Havas Health & You. 

‘’I am thrilled about this launch. In consultation with clients, it’s very clear that to have a specific Consumer Healthcare agency fits their needs at this time, and Dirk Poschenrieder has the background and team in place to deliver on that promise immediately’’, said Elizabeth Egan.  

Havas Consumer Health combines the experience and in-depth understanding of health and wellness marketing of Havas Health & You, the world's leading health and wellness communications company, with the creative and consumer-orientated excellence of the Havas Creative Network. The agency will work with clients across a range of categories including skincare and body treatments, functional foods, baby care, contraception, menopause, men's health, naturopathy, wearable tech and more. 

"I am very much looking forward to my new role and would like to thank our holding company for their confidence in me," said the new managing director. We are in an exciting time where people are taking charge of their health and health decisions are increasingly being made directly by consumers. As people's choices become larger and more complex, brands simply have to do more. And that's where we come in. We build brands that improve physical, mental, and emotional well-being and empower people with the knowledge they need to make informed decisions about their own health. We connect brands to consumers. And we believe that better knowledge means better health," added Dirk Poschenrieder.