Havas Chicago Rocks Out for the Big Game with Kmart
After being named Creative, Media and Digital AOR for Kmart, Havas Chicago debuted its first Kmart TV spot entitled 'Floating Present' during last year’s crucial Q4/Holiday retail season. Now the agency has rolled out its first content of this year to support the brand’s focus on re-energizing Kmart and making shopping fun again. The spots are running on TV (cable, network, syndication), digital and Kmart's YouTube channel. Renowned comedic director Dax Martinez-Vargas directed the trio of spots.
'Sleep Like a Dog,' currently running to promote Kmart’s Home Sale and bedding deals, humorously depicts a scene pet-lovers are all too familiar with: snuggling in bed with their dog…and experiencing an unexpected surprise.
'Ballad,' is a campy Valentine’s Day spot featuring a hair metal band serenading a woman shopping at Kmart for gifts. The takeaway: #LoveRocks when you shop @Kmart.
