Havas and d-CON's Latest Film Throws Viewers Inside a Fantastical Mouse World
Launching on September 20 via national syndication on TV and online, the campaign is the first to tout the newly reformulated d-CON bait since coming onto the market this month. Mice invasion generate lots of stress. The category historically focused on efficacy, but why does it matter if mice don’t want to eat it? Now d-Con is 10x tastier than the lead competitor.
Credits
HAVAS
Harry Bernstein, Chief Creative Officer
Kim Baskinger, Executive Creative Director
Pam Kim, Executive Creative Director
Tobias Carlson, Creative Director
Jonas Wittenmark, Creative Director
Diana Castillo, Senior Copywriter
Lia Khayami, Senior Art Director
Jill Meschino, Executive Producer / Production Lead
Kathleen Canty, Junior Producer
Cathy Pitegoff, director of Business Affairs
Anne-Camille Charpié, Business Manager
Morgan Seamark, Managing Director
Katy Milmoe, Group Account Director
Frances Durkes, Account Director
Cherith MacRitchie, Account Supervisor
Production Consultants: MURPHY COBB & ASSOC.
Dan Dietchman, VP, consulting Producer
Terry Rust, Senior Production Consultant
Tim Speidel, Senior Production Consultant
Production Company: BLACKLIST
Illogic (at Wizz), Directors
Adina Sales, Managing Director
Andrew Linsk, Executive Producer
Dorian Douglass, Producer
Matthieu Poirier, Wizz Producer:
FIX, 3DIVFX
Telecine: THE MILL
Fergus McCall, Artist
Music & Sound Design: DUOTONE AUDIO GROUP
Brad Fischer, Original Music
Ross Hopman, Executive Producer
Brian Deming, Sound Design
Juan Aboites, Audio Post Mix
RECKITT BENCKISER
Chris Tedesco, General Manager HYHO
Daniel Meynen, Marketing and R&D Director Household
Joan Badrenas, Senior Brand Manager Household
Marta Fuste, Brand Manager
