Hatch London Encourages Friends to Run Together with DW Fitness First Campaign
The summer promises to be a very exciting time for women in sport, with the FIFA Women’s World Cup just one month away, and many other events scheduled in the sporting calendar. This, along with the impending summer sun, many people are finding more time to spend outside.
It is this excitement and anticipation that Hatch illustrates through its new sponsorship campaign with DW Fitness First, powered by Intersport. Creating a collection of vibrant sponsorship idents for Friends on Comedy Central, the campaign encourages women to get outside and run together.
Shot on an Alexa mini in a bright studio set-up, the in-house team at Hatch produced, shot and edited the idents, which center a range of female running trainers, featuring brands such as Nike, Adidas and New Balance.
Together, with a bespoke track by Box Of Toys and the campaign line of ‘Do It Together’, the idents embody the energy, motivation and sociability felt when running/ exercising with your friends.
Advertiser: DW Fitness First
Account Director: Lee Pinnington
DOP: Ray Moody
Music Company: Box of Toys
Creative Agency: Hatch London
Creative Director: Mark Harrison
Lead Creative: Bryony Watson
Managing Director: Mark Gibson
Category: Outdoor Equipment , Sports and Leisure
Genre: Idents , In-camera effects