Harvey’s Canada Goes Unapologetically Apologetic in Campaign from G&G Advertising

Canadians are the world’s leading apologisers. But when it comes to the ads we watch, we only ever see brands’ braggadocio and bravado.

Enter a new campaign from Harvey’s and G&G Advertising. Centred on the delicious Angus Beef and the Cheesy Angus Mushroom Melt, sure, but it does a little more, too.

In typical Canadian fashion, the spots end up centering on that most Canadian of sentiments: sorry.

“Canadians are pretty self-deprecating by nature,” says Alanna Nathanson, co-CEO and CCO of G&G. “But we do love a good burger, too. We’ll apologize for that, sure, but… maybe not quite as much as usual.”

Harvey’s and G&G continue a partnership formed in February 2020, evolving the brand as a beloved Canadian chain, and delivering on the unique benefit among QSRs of full personal customization, according to Harvey’s VP Marketing Adrianne Largo. “Harvey’s has always been about making your hamburger a beautiful thing. It’s made us kind of a Canadian institution, and that’s something we don’t take lightly.”

The spots run from Jan 30th to March 26th, on TV and online, with social posts to accompany. Previous work from G&G and Harvey’s includes the 'Burger Boss' series, as well as 'Tux-Eh-Do', a tale about the importance of dressing up for the finest Canadian Beef.