Harvest’s Baker Smith Directs Pepsi Spot

Baker Smith of production company Harvest has directed Pepsi’s new ‘Showdown’ spot for TBWA\Chiat\Day, featuring a verbal spar between acclaimed New Orleans Saints quarterback Drew Brees and global phenomenon recording artists One Direction. 

 

The superstars meet at a late night talk show green room that unfortunately has only one remaining can of Pepsi. A hilarious throw down of accolades ensues in the popularity contest over the coveted refreshment. The escalating standoff finally comes to a halt when One Direction’s Harry Styles offers Drew Brees a place in the band in exchange for the Pepsi. Seems like a fair trade?

 

View the spot below:

 

 

Credits

 

Client: Pepsico North America

 

Spot Title: "Showdown”

 

Agency: TBWA\CHIAT\DAY 

Global Creative President: Rob Schwartz

Art Director: Chris MacNeil

Copywriter: Michelle Lewis

Managing Director: Bill Brooks

Group Account Director: Grace Hao

Execuitve Producer: Anh-Thu Le

Assistant Producer: Stephanie Dziczek

 

Production Company: harvest 

Director: Baker Smith

Executive Producer: Bonnie Goldfarb

Executive Producer: Rob Sexton

Head of Production: Niko Whelan

Producer: Vincent Oster

DP: Eric Treml

Art Director: Charles Infante

 

Editorial: Whitehouse Post 

Editor: Rick Lawley

Director of Post Production: Sue Dawson

Executive Producer: Joni Williamson

 

VFX: Framestore

Executive Producer: James Razall

 

Talent:

Drew Brees 

One Direction