Hard Work Club Releases Limited-Edition Beer That Doubles as a Recruitment Ad
Need creative talent? Better get creative. With so many creative agencies competing to fill roles, it’s important to stand out from the crowd.
In partnership with local craft brewing company Blood Brothers Brewing, Toronto creative agency Hard Work Club created a special-edition pilsner to be served at the 2022 Strategy Agency of the Year Awards last night (Nov. 1st). The beer’s label doubled as a recruitment ad for any creative talent that might be thirsty for a change.
The beer’s bold design and unusual name, 'Near Lee High Heard,' made it feel like it could belong to the Blood Brothers family of brews. But those who read the tongue-in-cheek copy out loud, or scanned the QR code, quickly learned the beer’s name was actually pronounced 'Nearly Hired', and that they, too, could be 'Nearly Hired' if they connected with the agency’s values and sent an email to the address provided (jointheclub@hardworkclub.com).
“We wanted to do something more than a LinkedIn job post to attract talent,” says Meghan Kraemer, co-founder and creative director, Hard Work Club. “As we were shortlisted for Small Agency of the Year at the awards, we thought it would be the best place to connect with curious and craft-obsessed talent.”
The custom beer cans will also be available in limited release at the Blood Brothers Brewing tap room on Toronto’s trendy Geary Avenue, as well as local bars and restaurants located near advertising and design shops around the city.
The agency is currently looking to fill positions in Accounts, Strategy and Creative as they experience both organic and new business growth.
Sample text from the ads reads:
“If you’re unhappy where you’re at, this Pilsner could be your answer. It pairs perfectly with people who are passionate about craft and collaboration, are brimming with care and have great taste.”
Hard Work Club, named for its belief that anything worth doing takes a whole lot of hard work, launched in May of 2021, and has created notable work for Knix, DoorDash and Well.ca.
The QR code points to HardWorkClub.com/Join
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A previous version of this article incorrectly noted that the beer, Near Lee High Heard, was the "sponsor beer" for the event. The beer was available at the event but was not a sponsor.
