Happy Finish's Lufthansa App is 2015 Vuforia Vision Awards Finalist

The Happy Finish Lufthansa App is now a 2015 Vuforia Vision Awards finalist and,  has now been named Runner-Up in the Best Campaign category.

The Vuforia Vision Awards recognise developers and apps that introduce a completely new type of experience with Qualcomm Vuforia vision-based technology, with judging based on many criteria.

The world-first Augmented Reality app was created to support the launch of Lufthansa’s new Premium Economy class, alongside creative agency Space, for both iPhone and iPad. The app is designed to give users first-hand experience of Premium Economy seating, extolling the added comfort and benefits over regular Economy travel.

The app achieves this in a fun, engaging way, which encourages participation around some important messaging. The user is prompted to grab a plain sheet of paper and draw a simple sketch that relates to one of the new destinations on offer; such as Mexico City, Beijing, Sao Paulo and Chicago. With the aid of Vuforia’s new User Defined Marker technology, that sketch becomes a marker, triggering a life-size 360-degree animation of the Premium Economy seat, being built in AR. The user can then interact with the seat – exploring features of the new class.

“This has been a fantastic project for us to have been involved with. Working with Space and Lufthansa, from concept to completion, offering a complete one-stop-shop for interactive creative production has enabled us to deliver an app that wows users and gives the brand a new and exciting way to communicate with customers”, comments Daniel Cheetham, Head Of Interactive at Happy Finish.