Happy Finish Set to Talk VR/AR Tech at Spikes 2015

Happy Finish Global CEO Simon Gosling is set to discuss the future of virtual and augmented reality at next month's Spikes Asia festival. He will be focussing on the exciting opportunities that VR & AR bring to brands whilst showcasing through live demonstrations the work Happy Finish has done for the likes of Ted Baker, River Island, Lufthansa, Mercedes, Honeywell and Skoda.

How is Virtual and Augmented Reality technology changing the way brands communicate with consumers? What does the future have in store for this emerging tech, and how can brands leverage the commercial opportunity it creates and will create moving forward?

Look through the history of great advertising and you’ll be enthralled by the incredible wealth of striking visual imagery, which has been used to promote brands. This session about Virtual and Augmented Reality focuses on the need to uphold this beautiful aesthetic as we venture further into the Digital Age. It also shows how ubiquitous Virtual Reality is becoming, just one year on, since Facebook's acquisition of Oculus Rift.

Come and find out what’s on the horizon of VR and AR technology by attending this keynote talk on Friday 11th September.