HANNI Explores Magnetic 'Big Spring Energy' in UGG Campaign

Southern California-based global lifestyle brand UGG® (a division of Deckers Brands) evolves its sandal offering with the new GoldenRise, a three-in-one platform style. In a Spring/Summer 2025 global campaign fronted by HANNI, the musician returns to be the global face of the brand’s new campaign, which highlights the wearability of the customisable silhouette throughout the ultimate summer day. The campaign was created in collaboration with youth culture agency Young Hero.

Rooted in joy, renewal, vibrancy, and warmth, UGG® and HANNI explore the magnetic, effortless feeling that is “Big Spring Energy.” HANNI brings the brand along as she takes the newest UGG® offering from day to night. A morning spent relaxing on an outdoor terrace, vibrant manicures, and pedicures adorned with the GoldenRise, to a night out with friends–Ayumi, Jenny, and Yoyo–shared on social media for fans to follow along. Bold, fun, and playful, the campaign evokes the light feeling HANNI emits.

To further celebrate the global campaign and HANNI’s ambassadorship, the brand has rolled out wild postings and exclusive, hand-painted wallscapes of UGG® Spring/Summer 2025 campaign images of HANNI to capture the attention of passersby. Starting on March 10, 2025, the eye-catching hand-painted images of HANNI can be seen in Los Angeles, CA (March 10) and New York City, NY (March 31). Additionally, digital displays via subways, tram wraps, billboards, taxi cabs, buses, and more, can be seen in key cities globally: London, England (May 5), Berlin, Germany (March 13), Paris, France (April 29), Harajuku, Japan (March 13), Incheon, South Korea (March 29), Seoul, South Korea (March 13), Taipei, Taiwan (March 13), and Taichung, Taiwan (April 1).

Bringing the distinct feel of UGG® to spring, the brand unveils this season’s iteration of the Golden Collection for warmer weather. The GoldenRise, a key style in the offering, features a customisable strap that can be worn in three ways: as a slide, slingback, or wrap sandal.

Crafted to shine, the GoldenRise features 100% recycled polyester straps that offer adjustability across the top of the foot, while the back strap can be wrapped around the ankle, swapped for a shorter slingback, or removed completely to make a slide. The Sun Logo Shape, a vital brand code, is imprinted on the bottom of the sole. Paying homage to its California heritage, the Sun Logo Shape symbolises the brand’s key pillars of connection, community, and comfort. This is just one of the many ways the UGG® community leaves a mark and shines together.

The GoldenRise sandal seen on HANNI in the global Spring/Summer 2025 campaign is available at UGG.com, UGG® stores, and select wholesale retailers nationwide.