Hang Seng Bank Launches New PayDay, with Mirum

Hang Seng Bank (‘Hang Seng’) introduces the new PayDay+1, offering an exceptional Hong Kong Dollar (‘HKD’) savings rate of up to 6% p.a. 2 for customers who transfer their payroll accounts to the Bank. This exclusive service, launched with the help of Hang Seng’s virtual KOL, Hazel, is further enhanced with special offers in travel, insurance, and investment for both customers who are new to the Bank’s payroll accounts and existing customers, tailored to meet the diverse needs of hardworking individuals. 

In response to customer demands for payroll accounts that offer higher savings rates, cash incentives, or other rewards, Hang Seng has launched PayDay+, designed to cater to these needs by providing a comprehensive range of banking and wealth management services with payroll services (see Appendix 1 for details).

1)    Income+: Enjoy up to 6% p.a. HKD savings rate and exclusive offers on consumption, insurance, and wealth management services

2)    Travel+: Bank’s Cost Price3 for exchanging JPY or EUR4

3)    Security+: Hang Seng Mobile App upgraded with all-in-one security settings; introduces AutoSweeping service5 

Rannie Lee, head of wealth and personal banking at Hang Seng, said, “At Hang Seng, we continually stay ahead of market changes and anticipate customer needs with innovative solutions. We recognise the importance of financial flexibility and convenience, which is why we launched PayDay+. By switching to Hang Seng's payroll service, customers can enjoy not only a high Hong Kong Dollar savings rate of up to 6% p.a. but also a comprehensive suite of financial services designed to integrate into their daily lives. With our enhanced security measures, we ensure that our customers enjoy a worry-free, seamless, and convenient wealth management experience.”

To spread the good news of PayDay+ to Hong Kong’s hardworking individuals, Hang Seng’s virtual KOL Hazel serves as an inspiration, encouraging them to maximise the benefits of PayDay+. In a compelling one-minute video commercial, Hazel motivates workers from diverse sectors – including office staff, blue-collar workers, and public servants – to switch their payroll accounts to Hang Seng.

Leveraging insights from big data, Hazel, along with notable figures such as Curry the KOL who is a doctor, TamJai SamGor Mixian, and partners like Hong Kong Airlines, highlights the Bank's commitment to addressing the everyday challenges of the workforce.

Here, Hazel will appear in virtual form, reminding workers in the bustling district about the benefits of switching their payroll accounts to Hang Seng.

Jordan Cheung, chief marketing officer at Hang Seng expressed his enthusiasm for the campaign, emphasising the Bank’s dedication to empowering workers by making their payroll accounts work harder for them. “This initiative is closely aligned with the aspirations of Hong Kong’s workforce to improve their lives with each passing month, relying on their hard-earned salaries,” said Jordan.

For more information about Hang Seng's PayDay+ offers and campaign, and to discover how you can make the most of your hard-earned money, please visit hangseng.com/payrolloffer8.6