Hakuhodo Group's IXM Wins Asia-Pacific Talent Development Program of the Year

Hakuhodo Inc., the world’s third largest advertising company, is pleased to announce that Hakuhodo Group company IdeasXMachina Advertising, Inc. (Philippines) has won Asia-Pacific Talent Development Program of the Year for the second consecutive year at the Campaign Agency of the Year 2021 Asia-Pacific awards presentation. The agency also received a Commendation in Asia-Pacific Best Culture at the awards, which are presented by Campaign Asia-Pacific, Asia’s largest advertising magazine.

In addition, TBWA\HAKUHODO won Japan/Korea Best Culture Gold for the third time and five other awards, including two in Agency categories and three in People categories.

In the Southeast Asia region, the Group’s IdeasXMachina Advertising, Inc. (Philippines) won two Silver in the Agency categories including Southeast Asia Talent Development Program of the Year and Southeast Asia Account Person of the Year in the People category, Winter Egency Co. Ltd. (Thailand) won Southeast Asia Customer Engagement Agency of the Year Bronze, and Wolf Bkk (Thailand) won Thailand Creative Agency of the Year Bronze.

Campaign Agency of the Year recognises outstanding business performance in advertising and communications in awards for Australia/New Zealand, Greater China, Japan/Korea, South Asia, Southeast Asia, Asia-Pacific. Scores are awarded independently by Campaign Asia-Pacific magazine.

Awards won

Asia Pacific and Network: Agency

• Asia-Pacific Talent Development Program of the Year: IdeasXMachina Advertising, Inc., Philippines
• Commendation, Asia-Pacific Best Culture: IdeasXMachina Advertising, Inc., Philippines

Japan/Korea: Agency

• Gold, Japan/Korea Best Culture: TBWA\HAKUHODO
• Silver, Japan Creative Agency of the Year: TBWA\HAKUHODO
• Bronze, Japan Digital Agency of the Year: TBWA\HAKUHODO

Japan/Korea: People

• Japan/Korea Agency Head of the Year: Akihiko Imai (TBWA\HAKUHODO)
• Japan/Korea Creative Person of the Year: Yuhei Ito (TBWA\HAKUHODO)
• Japan/Korea Young Achiever of the Year: Ayumi Dejima (TBWA\HAKUHODO)

Southeast Asia: Agency

• Silver, Southeast Asia Talent Development Program of the Year: IdeasXMachina Advertising, Inc., Philippines
• Silver, Southeast Asia Market Research Agency of the Year: Brand-Y (IdeasXMachina Advertising, Inc.), Philippines
• Bronze, Southeast Asia Customer Engagement Agency of the Year: Winter Egency Co., Ltd., Thailand
• Bronze, Thailand Creative Agency of the Year: Wolf Bkk, Thailand

Southeast Asia: People

• Southeast Asia Account Person of the Year: Katrina “Storm” Surla (IdeasXMachina Advertising, Inc., Philippines)