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Hakuhodo Establishes Ventures of Creativity Inc., a New Company That Will Enhance Its In-House Venture Program

10/09/2024
Advertising Agency
Tokyo, Japan
39
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The move will will support business incubation by employees across the Group’s network in Japan and worldwide
Hakuhodo DY Holdings Inc. is pleased to announce the establishment of Ventures of Creativity Inc. (“VoC Inc.”) to enhance its in-house venture program Ventures of Creativity, which now extends to all employees within the Hakuhodo DY Group’s global network, including Japan. The new entity is tasked with managing investment functions for teams selected through this program.

The Hakuhodo DY Group inaugurated its in-house venture program, Ventures of Creativity, in the fiscal year 2023, focusing on business incubation. This program solicits innovative business proposals in marketing from all employees across the global network, providing startup investment and acceleration for the teams chosen through a business competition.

To reproduce the general startup market environment as closely as possible, various systems and measures have been designed, with the goal of fostering business growth together with the selected teams under more challenging conditions. VoC Inc. will operate as a special-purpose entity dedicated to managing the investment functions of this program. 

The Hakuhodo DY Group articulated its global purpose, a forward-looking goal based on its role in society, in June 2024. Ventures of Creativity represents one of the initiatives to actualise this purpose through new business creation. We are committed to transforming the aspirations of our employees into new businesses that will form the cornerstone of the Hakuhodo DY Group’s future.

About Ventures of Creativity Inc.

Established: August 1, 2024 
Representative Director: Hiroo Takeda 
Business: Implementation of the Ventures of Creativity in-house venture program across the Hakuhodo DY Group, and management of investment 
activities, etc. 

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