Habitat for Humanity GTA and Juliet to Launch Bold Campaign

Habitat for Humanity GTA announces its collaboration with Juliet to lead the development of a creative, thought-provoking awareness campaign. This strategic and creative alliance marks a significant milestone as Habitat for Humanity GTA gears up for its most substantial public facing endeavour to date.

Following an RFP selection process, Juliet emerged as the strongest choice to spearhead this transformative project. Kailyn Perchalski, vice president of marketing and communications at Habitat for Humanity GTA, attests, "Juliet's passion, creative energy, and understanding of our multifaceted challenges positioned them as the perfect partner for this initiative that will reintroduce Habitat GTA and inspire action within our community.”

For decades, Habitat for Humanity GTA has been building quality, affordable homes, creating stronger more equitable communities, but has faced hurdles in attracting the magnitude of resources needed to significantly expand its impact. "Across the GTA, huge numbers of people, especially working families with good, steady incomes, are being priced out of our communities,” said Kailyn. “Our objective is to wake people up. The public needs to understand that the time to act and change course for our housing crisis is now. We can’t accept the status quo for working families and future generations who are being priced out – and neither should the public. The time to make home possible is now.”

Juliet also began an assignment with Habitat for Humanity GTA in January to redesign their home furniture retail store, ReStore, which is planned to roll out later in 2024.

Juliet was eager for the opportunity to partner with a non-profit organisation who makes a difference in our region and is proud to work alongside Habitat for Humanity GTA, the most recognised provider and advocate of solutions that tackle our region’s housing crisis.

Together, Habitat for Humanity GTA and Juliet are poised to redefine the narrative surrounding affordable housing and create meaningful change within the Greater Toronto Area and beyond.