gyro Manchester Names Martin Tapley Head of Planning

gyro, the global ideas shop, has appointed Martin Tapley Head of Planning of gyro Manchester. Tapley will be responsible for uncovering insights that will allow gyro clients to reach their customers in the most effective and humanly relevant manner.

Tapley is an astute and versatile thinker with a proven track record in effective communication strategy and content development.

He has joined gyro from the BBC Marketing and Audiences department where he was Senior Audience Planner. There, he successfully defined the positioning of the English Football Association’s FA Cup. He also reworked the 5 Live schedule and oversaw a number of major research projects to understand media literacy and digital participation in the UK.

Prior to the BBC, Tapley cut his teeth at TBWA/Manchester on major accounts such as BP, Brother International Europe, Cussons and Nissan.

An outdoor enthusiast, Tapley is a white water raft guide and also enjoys mountain biking, kayaking, rock climbing and stand-up comedy.

Danny Turnbull, Managing Director, gyro Manchester said: “At gyro Manchester, our offering is built around insight-driven communications. We specialise in making complex things simple, which is a complex task. Martin joins an existing team of three planners here and gives us an important new skill set regarding content and behavioural economics.”  

Tapley said: “There is a real feeling of positivity and energy at gyro Manchester that is reflected in the work and pace of new business wins. The network has a fantastic ethos of putting human relevance at the heart of a brand’s communications, no matter how complicated the product. To me that is crucial. I am fortunate to be heading up a team of highly motivated planners with incredible depth of experience and skills. I can’t wait to help build on their already sterling reputation among our clients and across the gyro network.”

gyro Manchester is also welcoming Digital Project and Traffic Manager Catherine Hankinson and Office Manager Sabrina Drummond. Prior to gyro, Hankinson worked at CTI Digital. Drummond joined from DP Data Systems.