gyro Chicago Hires Mark Witthoefft as Head of Planning

gyro, the global ideas shop, has appointed Mark Witthoefft as head of planning of its Chicago office.

Witthoefft’s experience is a blend of digital shops Razorfish and R/GA mixed with the more traditional Arnold and Element 79 as well as the social side of the business at MotiveQuest, a leading social listening consultancy. Most recently, he was Executive Director of Integrated Strategy at the digital shop Resource.

He has served a wide-range of A-List clients including Capital One, Gatorade, Grey Goose, State Farm, Sprint and the truth anti-smoking campaign.

Witthoefft joins gyro Chicago’s highly successful leadership team: EVP/GM Mike Hensley, ECD Doug Kamp and President Brian Peters.

“gyro Chicago has all the momentum in terms of strong clients and powerful creative,” said Witthoefft. “gyro’s mission to create ideas that are humanly relevant sets it apart. That combined with its UNO culture truly makes gyro special.”

Hensley said: “Mark’s deep brand strategy experience combined with his knowledge across both traditional and digital channels makes him the perfect fit for gyro Chicago. He will be a huge asset for our valued clients.”

Kamp said: “Mark is a well-rounded thinker. He has proven that he knows how to ignite expansive ideas, conversations and experiences. His thinking will only elevate our work.”

Peters said: “Mark has built brands through traditional marketing communications, taught clients how to harness social listening-fueled insights, and deepened brand identities through digital’s myriad opportunities including social, platform development, CRM and content marketing. He is fluent across every discipline.”

During his personal time, Witthoefft is a competitive cyclist, a world traveler and an avid guitarist.