Gusto Film Amplifies Disabled Voices in Spot for Scope

Gusto Film delivers a bold new campaign for Scope, aligned with the charity's mission of Creating equal futures, with disabled people. Set to the empowering anthem 'Galvanize' by The Chemical Brothers, the film captures a diverse range of disabilities, presenting the real-world challenges disabled individuals face daily in an empowering, authentic way.

Working closely with Scope, Gusto Film’s director Blake Claridge took a hands-on approach in the casting process, ensuring the featured talent's personal experiences shaped the narrative. Through in-depth conversations with the cast, including notable names such as comedian Fats Timbo and actor Tylan Grant, the team crafted scenes that authentically represented the everyday barriers disabled people confront. Em, one of the cast members who is hard of hearing, inspired the film's opening bus scene, sharing her experience of being questioned about her Freedom Pass.

“This project was all about understanding the real experiences of disabled individuals. Casting became our research tool, helping us find the truth behind each story.” said Blake Claridge, director at Gusto Film.

With its energising soundtrack and raw, personal storytelling, the film strikes a chord, amplifying Scope’s message of inclusivity and empowering people to confront and overcome everyday obstacles.