Guinness Hits Home 4th July Importance with ‘Empty Chair’

Guinness hit home the importance of USA’s Independence Day with this tearjerker of an ad out of BBDO New York. Entitled ‘Empty Chair’, the film is a salute to the character and strength of a community as they pay respect to someone who is absent but still thought of often. 

It was shot by Biscuit’s Noam Murro and edited by Work’s Neil Smith, the duo that also teamed for last year’s heartwarming ‘Basketball’ spot. 

Credits

Client: Guinness

Spot: "Empty Chair"

Agency: BBDO New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Creative Director/Art Director: Dan Lucey

Creative Director/Art Director: Jens Waernes

Creative Director/Copywriter: Chris Beresford-Hill

Creative Director/Copywriter: Tom Kraemer

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Executive Music Producer: Rani Vaz

Group Behavioral Planning Director: Gordon McLean

Group Account Director: Jim Santora

Account Manager: Hayley Devlin

Account Executive: Sara Plotkin

Production Company: Biscuit Filmworks

Director: Noam Murro

Director of Photography: Eric Schmidt

Managing Director: Shawn Lacy

Line Producer: Jay Veal

Executive Producer: Colleen O’Donnell

Head of Production: Rachel Glaub

Production Supervisor: Jennifer Berry

Production Designer: Bruce McCloskey

Edit House: Work Editorial

Editor: Neil Smith

Assistant Editor: Adam Witten

Sound Design: Henryboy

Music House: Human

Sound Mixer: Tom Jucarone

Telecine: CO3

Colorist: Tim Masick

Visual Effects: Absolute Post