GS&P Gets Everybody Up with a Roll Call for NBA

The National Basketball Association (NBA) today announced its season long marketing campaign, “Everybody Up.” The campaign will celebrate the NBA’s global community, calling on fans around the world to get up and show their team spirit for the season ahead. The multiplatform campaign will include a series of television commercials, print and online advertisements, and integration across all of the league’s digital platforms, including NBA TV, NBA.com, mobile and social media assets, throughout the season. 

The campaign will debut its first spot, “Roll Call,” narrated by Grammy Award-winning artist and actor Common during the NBA Global Games Rio 2014 preseason contest between the Miami Heat and Cleveland Cavaliers on Saturday, Oct. 11. The game will air live at 5 p.m. ET on ESPNews. 

“We are all united by our love of the game, and the new ‘Everybody Up’ campaign captures the passion, dedication and endless contributions of the global NBA community,” said NBA Chief Marketing Officer Pam El. “With tremendous momentum heading into the season, we look forward to engaging both our avid and casual fans like never before.” 

“Roll Call” opens to music legend Ray Charles’ “What’d I Say Pt. I & II,” set to a sequence of quick-cutting footage showcasing the expansive NBA community – players, coaches, team staff, arena employees, fans, and families, among others. Throughout the season, spots will air nationally on ESPN, TNT, ABC, and NBA TV. Additionally, the commercial will run on regional sports networks, league and team social media platforms, in-arena and internationally. 

In the coming weeks, localized team “Roll Call” spots will launch on regional sports network, in-arena and on digital platforms.