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Super Bowl 2016
  • 204

GSD&M Takes Avocados Out of This World for Latest Sci-Fi Super Bowl Ad, 8 months ago

O Positive's David Shane heads to outer space for new Avocados From Mexico ad

GSD&M Takes Avocados Out of This World for Latest Sci-Fi Super Bowl Ad

GSD&M has launched an out-of-this-world Super Bowl spot for Avocados From Mexico. The spot is stationed on an interplanetary museum, where an alien tour guide leads a bunch of other aliens through an exhibit about Earth. The tour highlights the most unique Earthly possessions that would amaze beings far and wide. These possessions, found by the aliens themselves (and often misinterpreted), include a number of pop-culture treasure troves like the always in-season avocado.

The star treasure from Earth is the kidnapped Scott Baio. Charles in Charge himself is anxious to get home, which is where AFM’s #AvosInSpace social campaign comes in. At, viewers can tweet to win prizes and upload their own exhibit to free Scott.

Creative Agency

Chief Creative Officer: Jay Russell

Copywriter: Leigh Browne, Barrett Michael

Art Director: Jon Williamson

Account Director: Sabia Siddiqi

Head of TV / Production: Jack Epsteen

Group Creative Director: Tom Hamling, Tim Eger

Creative Agency: GSD&M

Strategy Director: Jennifer Billiot

Business Affairs: Lindsay Wakabayashi

President: Marianne Malina

Chief Strategy Officer: Andrew Teagle

Account Management: Brett Meldrum

Digital Production Company

Project Manager: Alicia Ross

Music and Sound

Sound Design: Sam Shaffer @ Mackcut

Sound Mix: Tom Jucarone @ Sound Lounge


Edit Assistant: Pamela Petruski

Edit Company: Mackcut

Editor: Gavin Cutler

Producer: Sasha Hirschfeld

Post Production / VFX

2D Artists: Jeff Butler, Keith Sullivan

2D Lead Artists: Antoine Douadi

3D Artist: Laurent Giaume, Tim Kim, Seon Crawford, Nick Couret-Chailloux

3D Lead Artist: Andres Eguiguren

Colour Coordinator: Evan Bauer

Colourist: Josh Bohoskey

Executive Producer: Melanie Wickham, (Colour) Dee Allen

Matte Painting: Emma Taylor

Post Production House: The Mill

Producer: Rachael Trillo, (Colour) Natalie Westerfield

Production Coordinator: Casey Sincic

Shoot Supervisor: Antoine Douadi

Production Company

Director: David Shane

DOP: Joe Zizzo

Executive Producer: Ralph Laucella & Marc Grill

Line Producer: Ken Licata

Production Company: O Positive

Category: Food , Fruit and vegetables

Genre: Comedy , Visual VFX