Ground Control Announces Global Partnerships with Lobo and Musuta
Bringing the creativity and style of Brazil, Finland and Japan to UK shores, Ground Control has forged two innovative partnerships that will allow the production studio to expand its creative offering.
Acting as Lobo’s local foothold, and UK production partner for Musuta, Ground Control’s portfolio will now offer the unique award-winning talent from both creative animation and design studios.
Based in São Paolo and New York, Lobo’s expertise covers a broad range of media and techniques, including 2D animation, stop motion, 3D, VFX and live action. Boasting state-of-the-art facilities and an experienced team of directors, Lobo has risen to the summit of ad agencies, TV networks and film studios and has been turning clients’ stories into films for over 20 years.
Their work has been recognised at the D&AD, The One Show, LIA, Ciclope, Cannes Lions and the Art Directors Club, to name just a few.
The new creative partnership will allow Lobo to expand into the UK market, with Ground Control acting as their representative on the ground.
Lobo founders Nando Cohen and Mateus de Paula Santos comment: “After a successful relaunch of Lobo in New York, London is the next natural step for us. Most of the best creative in the world comes from the UK and we had a meaningful presence there before the 2008 economic crisis made us turn our attention back to Lobo’s domestic market. Now the situation has reverted and we’re looking back at the UK.”
Discussing the benefits of the partnership, Ground Control’s EP and MD, Michael Stanish comments: “I’ve worked with some huge directors, both in animation and live action, and I can confidently say Lobo is one of the best animation studios around. They are incredibly talented directors, artists and storytellers. They will bring high quality, well-told stories to agencies in London, and coming from Brazil they can also be more flexible in what they can provide. Working in Sao Paulo has its economic advantages for our clients here, but the driving force is the high quality of their work. You just have to look at their home-grown talent to see they are big hitters and globally ahead of the game.”
Hailing from Finland and based in Japan, filmmaking duo Jopsu and Timo Ramu have a unique, minimalist Nordic style with a touch of Japanese aesthetics.
Musuta’s design studio spans a number of creative services including, animation, CG, motion graphics and live action – also stretching to experiential installations. Their latest work includes an exhibition for Muji Japan.
Their work has been recognised at award shows and film festivals globally, including Cannes Lions, D&AD, The European Design Awards, EMMA (The Finnish Grammys). Work has been exhibited in the cultural capitals of the world from Paris and Milan to New York, Tokyo and LA.
Musuta’s, Jopsu and Timo Ramu comment: “We are super excited to get to work. We have been pondering over launching in the UK for such a long time. We feel we have finally found a much appreciated partner. Michael Stanish shares our values, and he can see how our unique aesthetic can be connected to creatives and brands to achieve great results. We can’t wait to get down to the business of creating some beautiful work!”
Michael Stanish comments: “Musuta provide extraordinary unique design and direction. They have a level of exclusivity considering they not only provide slick motion graphics and gorgeous live action, but also stunning artwork which has a unique and captivating blend for any market. They can offer a clear, unique creative to any brief brought to them and I can’t wait to get them out to the UK.”
Ground Control will facilitate all aspects of Musuta’s Production through their headquarters in London, applying their unique integrated approach to creative assets.
Stanish adds: “At Ground Control we have always been about engaging art; captivating audiences with design and execution, and maximising creative assets that transcend mediums. With these new creative partners, we are excited to bring their award-winning talent to the UK, and allow their art to reach new audiences.”