Groove Guild Taps Lori Youmans of Matchmaker Media for US Sales

NYC-based creative music agency Groove Guild has brought on Lori Youmans for national US sales representation. Lori is the founder/president of Matchmaker Media, a talent representation firm that matches talent to enhance smart ideas while joining forces with the creative minds of advertising. She has nearly two decades of business development experience, with a knack for connecting the dots to make the best matches for the unique needs of any creative project. Additional clients on the Matchmaker Media roster include Instant Karma, Extreme Velocity Content, Sugaroo!, Conteur TV, Synthetic Pictures and Kode. In addition to its roster of clients, Matchmaker Media maintains an extensive network of freelance talent to provide agencies and brands with customized creative solutions for any project need.

Notes Groove Guild partner Al Risi: “Lori’s industry knowledge, deeply trusted relationships and 360 degree view of the industry are unmatched. When you couple that with her genuinely positive attitude and strategic approach to creative problem solving she is a force to be reckoned with! We feel a synergy on so many levels and could not be happier to team up with her. It truly feels like the stars have aligned at just the right time for us to join forces.”

Adds Lori: “Advertising is a constantly evolving space and the instincts that Al and Paul bring to Groove Guild are extremely forward-thinking, which is key to staying relevant. They have put together such a tremendous line up of talent and I'm thrilled to match their solutions-based approach with dynamic creative projects.”

The new signing comes on the heels of Groove Guild’s recently launched Artist-in-Residence program launched to connect brands with top musical talent to bring more musical relevance to today’s pop culture. Current artists in this program include multi-platinum producer/artist Frans Mernick, who has collaborated with such top artists as Mark Ronson, Kanye West and Danger Mouse, and celebrated television and film score composer Fil Eisler, who has lent his cinematic talents to top titles including 'Empire' and Sony’s action thriller Proud Mary.