Grolsch Launches Glitchy New 'Unconventional by Tradition Since 1615' Campaign

From a unique two hopped approach to brewing to its iconic Swingtop bottle, originality and unconventional thinking have been part of Grolsch’s DNA since its inception back in 1615.

Grolsch’s new campaign heroes the brand’s essence of originality and its belief that an open-minded, unconventional approach to life is what creates the most interesting, progressive and original ideas and innovations.

Featuring speakers that become sculptures and glitchy DOOH screens that turn into pieces of art, the campaign, which spans VOD, OOH and DOOH, embraces Grolsch’s nature of going beyond the conventional and encourages consumers to look at things in a more interesting, open-minded, original way.

The work continues Grolsch’s brand story and builds on the “400 Years of Originality” anniversary campaign of 2015, which celebrated the monumental milestone in the brand history.