GREYnJ United Bangkok Welcomes Award-Winning Creative Sompat Trisadikun as New CCO

GREYnJ United Bangkok has appointed creative veteran Sompat Trisadikun as their new chief creative officer, effective immediately. In his new role, he will develop innovation-driven creative solutions, combining the power of data, technology and creativity to deliver famously effective work for clients of the award-winning GREY agency. 

Prior to joining GREYnJ United, he was the chief creative officer at Leo Burnett Group Thailand and, subsequently, Publicis Group Thailand for over two decades, where he oversaw their creative output and led campaigns for brands such as McDonald’s, Samsung, LINE, P&G, Chevrolet, KFC, Uniqlo, Netflix, and others.

Sompat has a strong reputation in the creative community and has won over 800 internationaland national awards, including Cannes Lions, D&AD, One Show, Clio Awards, and the London International Awards, among others. In addition, he has been invited to judge at several global advertising award shows and participated three times as a Cannes Lions Jury member. In 2020, he was listed in Adweek’s Creative 100 list and placed 1st in the ECD Rankings by Best Ads on TV.

Kanaporn Hutcheson, chairwoman at GREYnJ United Bangkok, said: “Sompat is among the most successful creative leaders in Asia and known for brand-defining and business-driven creative ideas. His iconic campaigns have shown his unstoppable passion for new and innovative learnings resulting in on-trend works and impressive business results. His rich experience will continue to raise the bar of creative solutions for our clients and foster ideas that create cultural value.”

Sompat said: “Joining the GREY family is a new and exciting chapter in my career. I look forward to developing creative solutions amid challenges such as changing consumer behaviour and preferences, and emerging new tech like generative AI. Leveraging the strength of our creativity, strategy and technology, we have the tools to produce famously effective work in this disruptive era. I firmly believe that creativity has no expiry date, and GREY is at the forefront of this.”

Gabriel Schmitt, Grey global chief creative officer, added: “I have been following and admiring his work for a long time. I am delighted to welcome him to the GREY family and look forward to working closely with him.’’

Jureeporn Thaidumrong will remain a co-founder and creative chairperson of GREYnJ United Bangkok. She will focus her creative expertise on talent development and empowerment as well as lead social development projects such as reforestation.