Peach
dlmdd
Gear Seven/Arc Studios/Shift
adstars
Wake The Town
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Grey Wins Al-Futtaim IKEA Account Across UAE, Qatar, and Oman

ADD TO COLLECTION

The win followed a competitive pitch

Grey Wins Al-Futtaim IKEA Account Across UAE, Qatar, and Oman


Grey MENA has won the prestigious Al-Futtaim IKEA account for the UAE, Qatar and Oman after a highly competitive pitch process involving five network agencies. As the lead creative and strategy agency partner, Grey will be responsible for developing Al-Futtaim IKEA's creative communication campaigns and the brand's positioning, as well as supporting their growth and expansion across these markets.

Carla Klumpenaar, GM Marketing, communication & interior design Al-Futtaim IKEA, UAE, Qatar, Egypt & Oman, said:  “We are excited to bring onboard Grey MENA as our Creative and Strategic Agency in the UAE, Qatar, and Oman.  As a brand, we are connected with our consumers with everything we do, and our aim is to create a better everyday life for the many people. Grey offers a like-minded approach driven to fulfil the IKEA vision by creating campaigns that inspire and emotionally connect with the consumer at every touchpoint.”

Philippe Berthelot, managing director, Grey, said: “We're thrilled to get the opportunity to partner with Al-Futtaim IKEA, one of the most creatively ambitious and successful brands in the world. They have assembled a fabulous marketing team in the Middle East, and we can't wait to get going and support them on their inspiring journey and create Famously Effective work together.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Grey Dubai/MENA, Mon, 13 Feb 2023 03:01:28 GMT