Grey Malaysia Appointed as CelcomDigi’s Brand Agency

CelcomDigi Berhad has announced the appointment of Grey Malaysia as its new brand agency partner. Grey will be responsible for the overall brand and corporate communication for CelcomDigi, Malaysia’s largest telecommunications provider.

The appointment comes after a rigorous selection process which began in Q3 of 2024 and also includes the appointment of Growth Ops and M&C Saatchi. Each of the agencies will support CelcomDigi’s three critical business areas as it moves into its next phase of growth.

The new account represents a major win for Grey Malaysia.

CEO Irene Wong said, “With technology so tangibly revolutionising how we do almost everything, we leapt at the chance to work with CelcomDigi. As a business, we grow through the quality and ambition of our work, and their vision and capability of utilising technology at such scale is really exciting for us. From the inside out, new tools such as our Ai suite WPP Open is enabling us to adapt faster than ever, opening up whole new ways of optimising our creativity”

CelcomDigi spokesperson said in a statement, “This collaboration comes at an exciting time, as ongoing transformations in digitalisation and emerging technologies continue to reshape our operating model. We are excited to work with our new agency partners to realise our vision of becoming a customer-driven, strategy-led, best-in-class solutions provider.”

Grey has assembled a bespoke agency team, with specific skill sets to work with the new clients. Says chief creative officer, Graham Drew, “As an agency you’re only ever as good as your partners. The potential to make innovative and meaningful work with a customer-centric organisation such as CelcomDigi is massive. As part of the creative process, emerging technologies have very quickly moved from novelty to absolute necessity, CelcomDigi don’t just appreciate that, they are asking for it”