Grey London's Royal Ads for News UK

In light of the new born baby boy, Grey London has launched two print ads for News UK newspapers The Sun, and The Times & The Sunday Times. 

The Sun - 'Future Rulers' 

With the undoubted plethora of tactical ads celebrating the royal birth, Grey London have gone for something a bit more light-hearted for The Sun. 

"We noticed that the royal baby was to be born in the same year – and even the same month – as some other pretty high-profile ankle biters. Kids that the world will be seeing a lot of in the next few decades. Why not introduce the royal baby to his or her fellow future rulers of the world?"

 

The Times & The Sunday Times - 'Royal Delivery'

What better way to celebrate 'a royal delivery' than by replacing the traditional stork with the most royal and elegant of birds, the swan? Photography is from award-winning still life photographer Jenny Van Sommers.

 

Credits

The Sun - 'Future Rulers'

Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Dominic Butler & Jasper Cho
Retouching: Act2|UM
Media: Press & digital OOH
 

The Times & The Sunday Times - 'Royal Delivery'

Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Jonathan Rands & Alex Tizard 
Photography: Jenny Van Sommers
Media: Press