Grey London Employees Invent Backslapping Machine To Give Creatives Recognition They Crave

The Backslapper: massage your back and your ego. You can see it in action here.

 

Meet Matt Kennedy and Georgia Horrocks, a creative team at Grey London with a mission to change the industry from the inside. The two young inventors are expecting to take Adland by storm with their innovative piece of wearable tech: The Backslapper. This ingenious device quite literally gives advertising creatives the pat on the back they so desperately crave because, in their own words, “when it comes to egos, we think there’s room for growth.”

The Backslapper is a fashionable piece of wearable tech that gives you a slap on the back every time your work is mentioned online. The user simply attaches the accessory to their chair, plugs it into their social media, and sits back to enjoy slaps per like.