Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Cannes Lions

Grey London Employees Invent Backslapping Machine To Give Creatives Recognition They Crave

Grey , 1 week ago

The Backslapper attaches to the back of your seat, plugs in to your social media giving you a slap on the back every time your work is mentioned

Grey London Employees Invent Backslapping Machine To Give Creatives Recognition They Crave

The Backslapper: massage your back and your ego. You can see it in action here.
 
Meet Matt Kennedy and Georgia Horrocks, a creative team at Grey London with a mission to change the industry from the inside. The two young inventors are expecting to take Adland by storm with their innovative piece of wearable tech: The Backslapper. This ingenious device quite literally gives advertising creatives the pat on the back they so desperately crave because, in their own words, “when it comes to egos, we think there’s room for growth.”

The Backslapper is a fashionable piece of wearable tech that gives you a slap on the back every time your work is mentioned online. The user simply attaches the accessory to their chair, plugs it into their social media, and sits back to enjoy slaps per like.

For more information about how you can get a slap of the action watch the promo video featuring advertising legend and Guinness Surfer writer, Walter Campbell.