Grey Group Announces Leadership Changes in APAC and AMEA Regions
As 2017 draws to a conclusion, Grey Singapore have announced three key leadership changes from around the region.
Grey Group AMEA has announced today that Subbaraju Alluri will be taking over as Grey’s Area Director - Indonesia &Thailand, and will continue to report to Nirvik Singh, Chairman & CEO Grey Group, Asia Pacific, Middle East & Africa.
In addition, the agency announced that Sharan Sood has been elevated to General Manager, Grey Group Indonesia. Sharan will continue to focus on his P&G role as well as play an instrumental part in the seamless transition of Grey Group Indonesia’s leadership. In his new position, he will be reporting to the CEO, Grey Group Indonesia, Subbaraju Alluri.
Furthermore, Konstantin Popovic, who has been leading Grey’s second biggest client GSK across Asia-Pacific, Middle East & Africa, is adding to his responsibilities and has now also been named CEO of Grey Group Singapore, effective 1st of January, 2018.
1. Konstantin Popovic
Says Popovic: “I am thrilled and energized to be taking on this broader responsibility right now. Grey turned 100 this year, a great moment to reflect on the next 100 years and what the agency of the future might look like. Nobody has the answer, but part of it is adopting an “Always in Beta” mindset and that is my promise: To relentlessly improve, never stop pushing and always strive for more. I feel blessed to have our CCO Tim Cheng – a proven digital transformer – and CSO Neil Cotton - equal parts Strategist and Consultant - by my side. Together we represent the end-to-end integration that clients demand to help them navigate through today’s complex business challenges. The three of us also embody our commitment to regional and global business leadership, already reflected in our highly diverse employee base and our international client roster, which includes P&G, GSK, Ferrero and Dulux to name a few.
2. Subbaraju Alluri
Alluri began his career in advertising with DDB Chennai (India). After stints at JWT and Rapp Collins, he moved on to Grey Group Indonesia. During his tenure there, he was instrumental in expanding the workforce and clinching accounts such as BMW, Indosat, Daihatsu and Wyeth.
His leadership qualities and stellar performance prompted a move to head Grey Group Singapore’s local operations in 2005, transforming it into one of Singapore’s fastest-growing creative outfits within a year. He boosted the agency’s profitability by leading the team to win multiple major accounts.
In 2013, Alluri led Grey Group Singapore to win a number of accolades at Cannes and AdFest, which resulted in 2014 with Grey Group Singapore being the most awarded Healthcare agency in Asia Pacific. At the end of 2015, he took over as Area Director for Singapore and Thailand, with Grey having just completed the acquisition of a full-service independent agency NudeJeh, in Thailand. Today, the combined agencies include a client roster that extends to GSK, P&G, Ferrero, Dulux, Grohe, Pringles, K Bank and Volvo, among others.
“I am looking forward to taking on the challenges that come with this new role. Indonesia is an interesting and growing market that I am familiar with. There is scope and the potential to make quite an impact and I am happy to be a part of this journey,” said Alluri.
“I am looking forward to taking on the challenges that come with this new role. Indonesia is an interesting and growing market that I am familiar with. There is scope and the potential to make quite an impact and I am happy to be a part of this journey,” said Alluri.
3. Sharan Sood
Sharan Sood has been elevated to General Manager, Grey Group Indonesia. Sharan will continue to focus on his P&G role as well as play an instrumental part in the seamless transition of Grey Group Indonesia’s leadership. In his new position, he will be reporting to the CEO, Grey Group Indonesia, Subbaraju Alluri.
In addition, the agency announced that Sharan Sood has been elevated to General Manager, Grey Group Indonesia. Sharan will continue to focus on his P&G role as well as play an instrumental part in the seamless transition of Grey Group Indonesia’s leadership. In his new position, he will be reporting to the CEO, Grey Group Indonesia, Subbaraju Alluri.
Sood started his career in Euro RSCG PR working on high end lifestyle brands such as Bvlgari and Wella before moving to Ogilvy & Mather's specialist rural division where he worked on Unilever’s Low Cost distribution model Project Shakti, in addition to leading consultancy projects for India’s largest telecom and insurance clients: Vodafone, Tata Tele services and Prudential ICCI.
Sood then moved to DDB as Head of Planning, Mumbai to work in diversified services which included Activation, Events, Sports Marketing and Shopper Marketing.
He came to Jakarta in 2013, to lead the WPP P&G Team where he was responsible for providing strategic oversight and leadership as well as to drive WPP’s horizontality agenda. Sood managed WPP's relationship with P&G in Indonesia across several areas such as brand initiatives and shopper marketing using multiple specialized WPP operating companies, thereby strengthening the entire network’s collaborative offerings for P&G.
“I have been working out of the Grey offices for a while now and the team and the talent is very familiar to me. Our aim is to be able to give our clients the best service and offerings available. With the changes at hand, I am confident we will be able to achieve this,” said Sood.
“I have been working out of the Grey offices for a while now and the team and the talent is very familiar to me. Our aim is to be able to give our clients the best service and offerings available. With the changes at hand, I am confident we will be able to achieve this,” said Sood.
