Grey Goose Celebrates Exceptional People with New Christmas Campaign

Grey Goose vodka has launched a new holiday campaign under the umbrella of its recently-launched global advertising campaign, Fly Beyond. The holiday campaign celebrates those who defy expectations and achieve something extraordinary, both large and small, and taps into the natural desire during the holidays to recognize the people in our lives who have done something special.

The focus of the campaign highlights Grey Goose as the ultimate gift to give this holiday season. Positioned as the “The gift for those who Fly Beyond,” the advertisement displays Grey Goose vodka in a modern, luxurious setting where you would expect to enjoy the company of friends.

Lyle Tick, VP Category Director for Grey Goose, cites the importance of communicating the Fly Beyond messaging and setting the right context for the gift: “Grey Goose has long been a brand that people have shared with friends and celebrated with those most special in their lives. This year we bring that sentiment to life through the new Fly Beyond platform which encourages people to recognize those they hold dear who have done something special with “a gift for those who Fly Beyond”.

Working with SapientNitro, the lead digital and social agency of record for the iconic vodka brand, Grey Goose has gone to market with two broadcast television spots, multiple print pieces and a series of digital and social branded content—crafted in coordination with renowned tabletop director Irv Blitz and respected beverage photographer Martin Wonnacott.

Gaston Legorburu, Executive Director & Worldwide Chief Creative Officer at SapientNitro, commented, “We’re thrilled to help Grey Goose fly beyond with a story that continues seamlessly from medium to medium, starting with a gorgeous piece of television advertising.”