Grey Consulting Announces Strategic Sustainability and Future Foods Partnership

Grey Consulting is today announcing its strategic partnership with Green Lab -- a London based lab space for a collective of agritech and food system innovators and start-ups. Together Grey Consulting and Green Lab are on a mission to radically change the way food is produced and consumed.

This partnership allows Grey Consulting to provide clients with expertise and innovative thinking when it comes to designing, new sustainable food systems that balance health, nutrition and ecological principles whilst putting people and the planet at their heart. 

Grey Consulting is a new kind of strategic consultancy, combining analytical rigour with lateral creative thinking at the speed of a start-up. The team is working with clients in sectors as diverse as banking, public health, retail, FMCG and entertainment, and reshaping the way that businesses grow through its verified Wholebrain approach.This approach allows businesses to break down problems in a neurodiverse way, identify unique positioning and stand out from the crowd.

WholeBrain thinking allows Grey Consulting to be even more diverse and to attract partnerships with innovators at the bleeding edge. This, married with the group’s focus on sustainability, are two key factors that have formed the collaboration with Green Lab.

Leo Rayman, CEO of Grey Consulting, said: “Green Lab is an incredible group that harnesses technology to find simple solutions to complex food problems. We can’t wait to get going and to work with GreenLab towards a more sustainable planet, as climate change and sustainability is the ‘mother of all complex system’. We can only resolve it by working collectively to create systematic change.”

Andrew Gregson, Founder and Director Green Lab, said: “Green Lab and Grey Consulting team have a shared a philosophy of creative innovation and nurturing radical ideas, and when the opportunity presented itself, I was very excited to bring bleeding-edge food systems thinking into a partnership with Grey Consulting.”

Green Lab was founded in August 2016.