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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Greenfield Natural Meat Co. Invites You to Celebrate Your Love for Your Bae and the Planet

09/02/2024
Advertising Agency
Toronto, Canada
190
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No Fixed Address reinforces the importance of showing love to Mother Nature with your food choices

You've heard of Boo Baskets, Brr Baskets, and Bae Baskets. Since it's February and love is in the air, Greenfield Natural Meat Co. asked the question: what do people love more than love? Bacon. So, they created the first-ever Bae-con Basket.

As an extension to Greenfield’s Low Carb(on) Diet platform that launched last summer with creative agency No Fixed Address, The Bae-con Basket reinforces the importance of showing love to Mother Nature with your food choices.

D’Arcy Finley, vice president of brand marketing at Maple Leaf Foods & Greenfield Natural Meat Co., said, “At Greenfield, we’re always looking for new ways to connect with our audience about the importance of choosing products made by a carbon-neutral food company. Using cultural moments as a way to let people know that they can enjoy what they love – and do good by the planet – is another way to engage people in our mission.”

This social campaign kicks off with a launch video and an influencer campaign highlighting the essential ingredients for the perfect Bae-con Basket. Twenty-five participants who follow Greenfield Natural Meat Co. (@greenfieldnaturalmeatco.us), like the post, and tag their baes will receive a curated selection of items to make their own Bae-con Basket.

Rena Menkes Hula, VP, group creative director at No Fixed Address said, “When we introduced the Low Carb(on) Diet last year, our goal was to build a platform that could not only showcase how delicious and easy it is to eat with the planet in mind, but one that could make a low-carbon lifestyle top of mind all year round. Knowing how passionate people are about their love of bacon, we saw a place to insert a cheeky sustainability reminder into the conversation this Valentine’s Day.”

With the introduction of the Bae-con Basket, Greenfield is reminding people everywhere that sustainability can be sexy, and that the planet deserves a little love too.

Credits
Agency / Creative
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