Green Stone Appoints Scott Potter as Business Director

Strategy + design consultancy, Green Stone, has announced the addition of Scott Potter as its new Business Director.  Leveraging his 13 years of experience leading projects and relationships across many brands at various award winning agencies, Scott will focus his time on helping Green Stone evolve and enhance its own client engagements - both existing and new.  

When asked about what drew him to this opportunity, Potter said “I was very impressed with the caliber of the distributed team who have experience from some of the top companies in the world. Green Stone has a very unique model, one that leans into tailoring seasoned teams to fit the needs of our clients. I’ve been very fortunate to work with clients to shape their digital products, so I could really get behind Green Stone’s mission to innovate through Modern Loyalty, a loyalty that is not bought, but rather earned through extraordinary experiences to and through the product.”  

Green Stone CEO + Founder, Matt Walsh, added “Scott brings a swiss-army knife full of knowledge, toolkits, empathy, enthusiasm and experience that will help both Green Stone and its clients achieve their aspirations.”

Scott Potter and Green Stone’s founder, Matt Walsh, have previously worked together on at CP+B and as a client of Green Stone’s while Scott was the Director of Production at EVB. Together, they have worked with brands including Dominos, American Express, Microsoft, Twitter, Facebook, Vail and B-Cycle.

This announcement also follows the recent hiring of R/GA and Deutsch LA veteran Tara Greer as their new CXO.