Greatest Common Factory Adds Two to its Production Team

Full-service agency Greatest Common Factory is broadening its production expertise with two talented additions, both of whom bring substantial experience working on some of the most recognized brands and television shows.

Tyler Crelia joined GCF from fellow Austin agency GSD&M, where he shot and edited video projects, most notably for the U.S. Air Force, Southwest Airlines, the Big 12 Conference and L.L. Bean. Before that, Crelia worked as a freelance producer in New York City. He is a graduate of the Brooks Institute of Photography in Santa Barbara, Calif.

Joel Henderson, a content producer, previously was a post-production project manager at Technicolor PostWorks New York, where he worked on “Gossip Girl,” “30 Rock,” “White Collar” and “Royal Pains.” His career focused on the final online cuts and mixes for shows like these, as well as commercial spots and feature films. Joel graduated from The University of Texas at Austin, with a bachelor’s degree in radio, television and film.

"Both Tyler and Joel bring a valuable diversity of experience with them to GCF,” said John Trahar, managing partner, GCF.  “They've been able to step into our production focused model and immediately deliver. They are solutions oriented, multitalented and we have no doubt they will contribute greatly to our future success."

About Greatest Common Factory

GCF operates as an agency and a production company because lowering the barriers to production (cost, time, red tape) lets us spend more time creating and improving content and less time meeting with outside teams about what might be possible. As a full-service agency, we can maintain a clear, consistent brand voice through each stage of a campaign, from ideation to execution.

Simply put, we like to do more with less. We like to make things. Better. To learn more, visit http://gcfactory.com.