Great Wolf Resorts, Inc. Campaign Invites Families to 'Wolf Out!'

Great Wolf Resorts, Inc. is making waves in advertising following the appointment of FCB Chicago as their agency of record last January. Building on their growing momentum, Great Wolf Lodge is unveiling a dynamic new campaign, inviting families to Wolf Out! by creating unforgettable memories with their pack.

Driven by a custom music track, 'Wolf Out!', to the tune of 'Le Freak', by Chic, the Wolf Out! campaign has a contagious energy that plays to what families are looking for right now – a place to break free from the conventional and to strengthen the pack through play.

Positioned as the ultimate family getaway, Great Wolf Lodge is a world-class waterpark that offers a whole range of exciting activities built to bring families together. By interweaving these moments of connection with the custom music track and visual effects, Wolf Out! comes alive.

“The experience inside a Great Wolf Lodge is unlike any other,” says Kimberly May, vice president of integrated marketing and brand creative. “We hope that people will feel the excitement through this campaign and want to experience that feeling of connection with their own families.” 

The Wolf Out! Campaign will showcase every facet of the brand experience along the full consumer journey. Including, engaging video assets in 30-second, 15-second, and six-second formatting, across OTT, CTV, streaming, social media, and audio platforms. This campaign will also be targeted through e-mail and in-lodge advertising, promising to captivate audiences at every touchpoint.