Great Western Railway Adds adam&eveDDB as Agency of Record

Great Western Railway is a British train operator conveying passengers in the South West of England, calling at over 270 stations. It operates the Great Western franchise to South West England and South Wales; the Night Riviera sleeper service from London to Penzance; commuter services in the Thames Valley region and regional services throughout the West of England to the South Coast.

adam&eveDDB will provide strategic and creative services as Great Western Railway goes through the biggest investment and modernisation programme on the route since the 1830s, with new products and service improvements rolling out across the next two years.

The agency’s 12 Bishops Bridge Road offices were the original home of Great Western Railway, with the train operator’s famous logo sitting at the top of the building.

Amanda Burns, Head of Marketing GWR, notes: "The revival of the GWR brand is a pivotal moment in this company’s history and we need a creative agency with the vision and boldness to match our own. adam&eveDDB are the natural partners for this next chapter; as we deliver new trains; more seats, more frequent services and reduce journey times.”

Mat Goff, CEO adam&eveDDB, comments: "GWR is a brand with an inspiring past, an inspiring vision, and an inspiring story to tell; just the sort of brand we love to work with."