GraftonGB Launch First Major Campaign For It's Four Key Brands

GraftonGB, the building merchant, is launching its first major advertising campaign for its four key brands, Buildbase, Plumbase, Hirebase, and Electricbase.

The UK-wide campaign, called “Let’s Get The Job Done”, comprises of outdoor, press and radio ads and is created by Johnny Fearless.

The print ads feature arresting images of building sites prior to going under construction - dramatising the challenges that building projects present. All of the executions carry the “Let’s Get The Job Done” tagline.